I'm a design leader building multidisciplinary teams and shaping digital product and experience strategy. As Head of Experience Design at Polestar, I connect creative vision, technology and business strategy across customer-facing and operational platforms.
This portfolio showcases selected projects I personally contributed to as a designer, alongside a broader body of work led through creative direction and team leadership.
Polestar 5 - Red Dot Grand Prix
Real-time Experience Polestar 3
Polestar car webpages
Polestar homepage and navigation
Polestar 4
Polestar Digital Brand 2022-2023
Worten Barcelona Flagship
NKD BTY
NA-KD Spring Summer 2021
Culture Bus
NA-KD Black Week
O Boticário Makeup Catalogue
Six second stories
Starring Matilda Djerf
O Boticário Gift Packaging
NA-KD × KOKETIT
NA-KD App Launch
Life is a party