This video was created for a brand lift study in Germany, focusing on Facebook and YouTube. It offers a unique perspective, shifting between the viewer as an observer of a fashion campaign and as a close friend of an influencer involved in the shoot. The film blends polished editorial scenes of Swedish influencer Hanna Schönberg posing for a professional camera with raw, behind-the-scenes footage shot on an iPhone. The unfiltered, mobile-shot scenes resonate strongly on social media, enhancing engagement, while also reinforcing NA-KD’s brand identity through their authentic and relatable aesthetic.

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