Worten is an electronic appliance retail chain with stores in Portugal and Spain.
In this project, the concept developed for the premium store in Barcelona should be adapted to a lower budget version in Ávila. The concept should keep the identity developed to the premium store, but with a lower cost of production and would be applied to other stores in Spain.
My role in this project was to develop the new store concept as a whole, sketching interior design, furniture, fixtures and lightning elements and developing the communication in-store and digital strategy. In this project, I coordinated a team of architects (Portugal), furniture designers (Brazil), lightning designers (Spain) and digital programmers (Spain). From the research phase to the store opening were 5 months.