When COVID hit Europe, we had to cancel the photoshoot in South France for NA-KD summer campaign and quickly adapt to shooting in Sweden, where April offers no summer landscapes. Our improvised Plan B, starring Matilda Djerf, turned out even better than the original: we used green screens, printed backdrops of summer scenes, and a TikTok and vintage film-inspired style to capture the summer vibe. We were the first ones to play with the green screen and printed scenarios to overcome pandemic restrictions.
MATILDA DJERF
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Concept: Andrea Malanski, Gabriella Bianchini, Jeanette Olsson
Creative direction: Andrea Malanski
Art direction on set: Andrea Malanski, Gabriella Bianchini
Model: Matilda Djerf
Styling: Victoria Lagström
Video and film edit: Filip Snabb
Photography: Eva Quircbach, Malvina Hansson
Retouch: Carolina Larsson and Ingrid Furuta
Makeup: Nell Grennard
Production: Corina Johnston and Sheri Nabavi
Webdesign: Andrea Malanski, Luiza Facchin
Front end development: Marcos Lindmayer, Nina Gravrovska, Vanitha Aruljothi
Copywriting: Jeanette Olsson