POLESTAR 3
This comprehensive web experience for the Polestar 3 is designed to guide users through various stages of awareness and consideration, catering to multiple visits as they explore details about the car. The Overview Page offers a quick, immersive introduction, while the Features and Tech Specs sections provide in-depth, chapter-based details about the car’s features and specifications, with side navigation for improved findability of specific information.
My role in the project included creative direction for the design of the web pages, as well as art direction for the images and videos displayed on the car pages. In addition to leading the overall creative vision, I also took on the roles of web designer and art director for the overview page, ensuring a unified visual style and user experience.
