A selection of digital experiences created for Polestar between 2022 and 2023, exploring how the brand's distinctive identity translates into the digital world. Combining hands-on design with creative direction across a multidisciplinary team, the work brings together art direction, interaction, motion and storytelling to shape a coherent and expressive digital brand presence.
POLESTAR DIGITAL BRAND 2022-2023
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Joining Polestar's Brand team in 2022, my role focused on translating the brand's identity and creative principles into digital experiences. Working at the intersection of brand, design and technology, I combined hands-on design with creative direction, guiding a multidisciplinary team of designers, art directors and copywriters across a range of digital projects.
Beyond individual projects, the role involved establishing a more consistent digital expression across the brand's touchpoints. This included collaborating with designers across different product teams, aligning visual and interaction principles, and overseeing the design system to connect brand expression with the functional requirements of digital products.
The work presented here is a selection of projects developed between 2022 and 2023, reflecting a period of exploration and refinement in how Polestar's identity could be interpreted through digital design. From visual storytelling and motion to interface design and interaction, each experience contributed to a more distinctive and cohesive digital presence.
Motion Designer Reel: Marien Gauthier