O Boticário is a Brazilian cosmetic company. It has more than 3.800 stores in Brazil. In 2013, I developed and coordinated a team of graphic and product designers in the development of a new store concept.
My role in the project was to develop the store visual communication and a new way to experience the perfumes. These “stations” to try the perfumes were based on storytelling and multi-sensory experiences.
The project won the 3rd place in Store Design year 2013, competition promoted by Popai Brasil (national level). The store architectural concept was developed by Kavara Takano.