O Boticário

 
 

O Boticário is a Brazilian cosmetic company. It has more than 3.800 stores in Brazil. In 2013, I developed and coordinated a team of graphic and product designers in the development of a new store concept.

My role in the project was to develop the store visual communication and a new way to experience the perfumes. These “stations” to try the perfumes were based on storytelling and multi-sensory experiences. 

The project won the 3rd place in Store Design year 2013, competition promoted by Popai Brasil (national level). The store architectural concept was developed by Kavara Takano. 

The display positioned on the centre of the store was developed to be a "perfume bar" and a "make up bar". I designed the content and displays of this area. My team was also responsible for designing the façade and other elements of instore communication such as signing, wall paper and props. 

The display positioned on the centre of the store was developed to be a "perfume bar" and a "make up bar". I designed the content and displays of this area. My team was also responsible for designing the façade and other elements of instore communication such as signing, wall paper and props. 

In the front side of the "perfume bar", the four main fragrance has special displays that tells the perfume story and promotes experimentation.

In the front side of the "perfume bar", the four main fragrance has special displays that tells the perfume story and promotes experimentation.

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Back side of the "perfume bar": here all the perfume portfolio are divided in groups according to the fragrance personality

Back side of the "perfume bar": here all the perfume portfolio are divided in groups according to the fragrance personality