For the launch of this sub-brand from NA-KD we collaborate with artist Shira Barzilai. This collaboration is result of brand identity project where we expand the collaboration besides the regular life style influencers to collaborate with female artists, writers and other creative amazing women.
ARTIST COLLAB
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International artist Shira Barzilay, also known as social media sensation Koketit, is best know for her abstract line drawings with a sensual feminine twist. Shira adorns the images which inspire her daily with her own signature strokes. For this collaboration we proposed to her to illustrate her own photos.
Besides the creative collaboration, she is also the campaign model.
landing page drop 1
mobile landing page drop 1
Instagram stories drop 1
Instagram stories drop 2
landing page drop 2
Concept: Andrea Malanski, Jeanette Olsson
Creative direction campaign: Andrea Malanski
Creative direction photoshoot and artwork: Shira Barzilai @koketit
Art direction photoshoot (remote): Gabriella Bianchini
Model: Shira Barzilai
Photography: Ella Uzan
Styling: Haya Vider
Webdesign: Andrea Malanski
Copywriting: Jeanette Olsson
Motion graphic design and video edit: Amanda Odina