A digital campaign created to launch the NA-KD shopping app, turning the familiar language of smartphone notifications, text messages and social media into a playful visual concept. Combining bold fashion imagery with interface-inspired graphics, the campaign brings the app experience into the communication itself, creating a direct connection between the product and its promotion.
NA-KD APP LAUNCH
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The creative concept draws on the visual language of iOS notifications, text messages and Instagram interactions of the time, reinterpreting familiar smartphone interfaces as graphic elements for the campaign.
Developed as a series of visual compositions, the designs were translated into short animated films, where messages appear and move across vibrant fashion imagery. The contrast between recognisable digital interfaces and expressive photography creates a playful, direct connection to the app being launched.
Concept, Creative/Art Direction and Graphic Design — Andrea Malanski
Copywriting — Jeanette Olsson
Motion Design — Moa Nordin
Styling and Photoshoot Art Direction — Victoria Lagström
Campaign Concept · Art Direction · Graphic Design 2021
Campaign, Art direction & Graphic Design · 2021