NKD BTY is a makeup brand launched by NA-KD in 2019. I played a key role in shaping the brand strategy, creating the brand identity, and developing the creative concept for the launch campaign. Our goal was to establish NKD BTY as a standalone makeup brand backed by NA-KD, rather than just a fashion brand selling makeup. While its identity is unique, it still retains select visual elements that connect it to the NA-KD brand.