A bespoke gift packaging system designed for O Boticário Lab, the Brazilian beauty brand’s flagship retail concept. Combining hand-painted illustrations, geometric compositions and a playful use of colour, the project brings together traditional and digital techniques to create a distinctive visual identity across a versatile collection of packaging, designed for an in-store gifting experience.
O BOTICÁRIO GIFT PACKAGING
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O Boticário is one of Brazil's leading beauty brands, with nearly 4,000 stores and an international presence across 16 countries. The project was developed for O Boticário Lab, the brand's experimental flagship retail concept, introducing a bespoke packaging system for a dedicated in-store gifting station.
The visual language combines hand-painted watercolours, botanical illustrations, delicate linework and geometric compositions. Bringing together analogue and digital techniques, the graphic elements form a flexible system of patterns, colours and compositions, applied across different packaging formats.
From the original illustrations and visual identity to the packaging concepts, 3D visualisations and final production artwork, the project explores how a cohesive graphic language can bring variety, personality and a more considered experience to the act of gift-giving.
Concept, Art Direction, Illustration & Packaging Design: Andrea Malanski
Visual Identity, Illustration & Packaging Design · 2022