REAL-TIME EXPERIENCE POLESTAR 3
Created for the Polestar 3 product page, this real-time vehicle experience turns configuration into an art-directed encounter with the car. A precisely composed landscape, controlled light and considered camera views allow the vehicle to be explored on screen within a setting designed to reflect Polestar’s restrained, detail-led approach to product design.
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Rather than placing the car against a static backdrop, the experience uses a moving coastal environment to shape each moment of viewing. The motion of the sea, changes in environmental light and carefully directed camera positions give the vehicle a changing relationship to the landscape, bringing attention to its surfaces, proportions and material detail.
As Creative Director and Art Director, I defined the experience’s visual language across landscape, moving water, material texture, environmental lighting, vehicle illumination and camera composition. The real-time experience was produced by the technology team at MHP under my creative direction, translating the creative framework into a detailed streamed environment.
Unreal Engine · Creative and Art Direction · 2023