For NA-KD’s AW21 campaign, we challenged three female writers to tell stories in just six seconds. Each created six short episodes, exploring relatable moments of everyday life through humour, friendship and personal experiences. The unconventional format brought fresh storytelling voices into fashion communication, turning small, seemingly ordinary situations into a series of engaging films that resonated with the audience.
SIX SECOND STORIES
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The project brought together three distinct voices: screenwriter and producer Farima Karimi, writer Fanny Ekstrand and actor and digital creator Amelia Gething. Working from their scripts, I developed the storyboards and directed the films, collaborating with the in-house team to bring all 18 episodes to life in just four weeks. The stories were designed to feel spontaneous and familiar, inviting audiences to recognise fragments of their own lives in each six-second moment.
Story 1 episode 1
A STRONG FRIENDSHIP
Farima Karimi
Story 1 episode 2
I’M ALWAYS WITH YOU
Farima Karimi
Story 1 episode 3
YOUR FUTURE IS IN THE CARDS
Farima Karimi
Story 1 episode 4
YOU GLOW GIRL
Farima Karimi
Story 1 episode 5
IT’S A SIGN
Farima Karimi
Story 1 episode 6
THROUGH BETTER OR WORSE
Farima Karimi
Story 2 episode 4
INSTAGRAM
Fanny Ekstrand
Story 2 episode 6
2020 CANCELLED
Fanny Ekstrand
Story 3 episode 1
BACK TO THE OFFICE
Amelia Gething
Story 3 episode 6
WHEN THE 3RD COFFEE KICKS IN
Amelia Gething
landing page story 3
part of landing page story 2
part of landing page story 1
The screenwriters: full-time screenwriter and producer Farima Karimi, co-founder of Hobnob Journal Fanny Ekstrand, and actor and YouTube star Amelia Gething.
Creative Concept — Andrea Malanski, Jeanette Olsson
Scripts — Amelia Gething, Fanny Ekstrand, Farima Karimi
Storyboards & Film Direction — Andrea Malanski
Director of Photography — Filip Snabb
Assistant Camera & Sound — Lilly Wise
Set Design — Gabriella Bianchini, Sahra Nellange
Production — Emma Lennartz, Isabell Ejdeholm, Jenny Schaub, Saba Hossein-Chi, Sheri Nabavi
Film Editing — Filip Snabb
Motion Design — Amanda Odina
Lighting — Filip Snabb
Still Photography — Malvina Hansson, Lilly Wise
Styling — Victoria Lagström
Makeup — Nell Grennard
Web Design — Andrea Malanski
Copywriting — Jeanette Olsson
Creative Concept · Film Direction · Storytelling