SS21

SS21 campaign was shot in Cape Town, South Africa, by photographer Jonathan Kope. Art direction was done from Sweden, live streaming the two shoot days.

The campaign was planned to produce assets for the three chapters of the seasonal campaign - nature, city and beach - and also to be combined in different campaigns such as denim and other category pushes.

ad for Vogue and Harper Bazaar

landing page chapter 1 - nature
check live landing page

Instagram stories chapter 1 - nature

Concept: Andrea Malanski, Esra Göksel
Creative direction: Andrea Malanski
Photography and video: Jonathan Kope
Styling: Victoria Lagström
Production: Egg Films, Jenny Schaub, Mathilda Hedberg
Models: Danika Pienaar, Jeremeese Jafta
Art direction and webdesign: Andrea Malanski
Copywriting: Jeanette Olsson
Film edit: Filip Snabb
Motion graphic design: Moa Nordin