Black Week

Black Week 2020 was the NA-KD biggest campaign ever. It was an amazing team effort that resulted on the company sales record and managed to reach the very ambitious forecasted budget.

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Besides being the creative director, I coordinated the team that delivered approximately 100 newsletters, 600 static ads, 180 videos, 200 web front pages, 200 banners on site, 20 Instagram stories, inner banners on site and assets for whole sales.

Besides being the creative director, I coordinated the team that delivered approximately 100 newsletters, 600 static ads, 180 videos, 200 web front pages, 200 banners on site, 20 Instagram stories, inner banners on site and assets for whole sales.

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bumper ad for YouTube

bumper ad for YouTube

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social media ads

social media ads

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Creative direction: Andrea Malanski Concept: Charlotte Mills Photography and video: Peter Gehrke Art direction on set: Andrea Malanski, Charlotte Mills Styling: Gabriela Bianchini Models: Erika Palkovicova, Paula Almeida Production: Isabell Ej

Creative direction: Andrea Malanski
Concept: Charlotte Mills
Photography and video: Peter Gehrke
Art direction on set: Andrea Malanski, Charlotte Mills
Styling: Gabriela Bianchini
Models: Erika Palkovicova, Paula Almeida
Production: Isabell Ejdeholm, Jenny Schaub, Lund Lund
Retouch: Linjepunkt
Art direction campaign: Andrea Malanski, Charlotte Mills, Luiza Fachin
Webdesign: Luiza Facchin
Graphic design: Esra Göksel, Ingrid Furuta
Video edit: Filip Snabb, Lilly Wise
Motion graphic design: Amanda Odina

ad for Vogue and Harper Bazaar
the screenwriters: YouTube star Amelia Gething, co-founder of Hobnob Journal Fanny Ekstrand and full-time screenwriter and producer Farima Karimi
International artist Shira Barzilay, also known as social media sensation Koketit , is best know for her abstract line drawings with a sensual feminine twist. Shira adorns the images which inspire her daily with her own signature strokes. For t
The campaign shoot was a collaboration with the photographer Felicia Massala, who was also one of the campaign models. Dolfin Kibumbi and Mathilda Högberg completed the model trio.

I am a creative director passionate about crafting innovative concepts and leading creative talents.