Store design in Barcelona

Worten is an electronic appliance retail chain with stores in Portugal and Spain. This project was developed for a premium store in Barcelona, in 2015.  

I was responsible for the whole store concept: sketching interior design, furniture, fixtures, lightning and developing the communication in-store and digital strategy. I set and coordinated a multidisciplinary team located in different countries (Portugal, Brazil and Spain). From concept to store opening were 5 months.  

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Concept and creative direction: Andrea Malanski Project management: Andrea Malanski, Barbara Iensen Architecture: Alberto Simões, Célia Magalhães, Gisela Monteiro Furniture design: Gabriel Freitas Fixtures and interior design elements: Andrea Ma

Concept and creative direction: Andrea Malanski
Project management: Andrea Malanski, Barbara Iensen
Architecture: Alberto Simões, Célia Magalhães, Gisela Monteiro
Furniture design: Gabriel Freitas
Fixtures and interior design elements: Andrea Malanski, Bruno Damaceno e Gabriel Freitas
Graphic design: Andrea Malanski, Bruno Damaceno, Caroline Castelani
Digital experiences: Andrea Malanski, Bruno Damaceno
Lighting design: Ilumisa

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I am a creative director passionate about crafting innovative concepts and leading creative talents.