Brand lift campaign

This video was made for a brand lift study in Germany, for Facebook and YouTube. In this film, the viewer switches between being an observer of a fashion campaign and being closer, as an influencer’s friend that is in the shoot.

It is a mix of editorial scenes where the Swedish influencer Hanna Schönberg poses to the professional camera with behind the scenes filmed with an iPhone. Raw mobile scenes perform better in social media and its aesthetics is a strong element of the brand identity.

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brandlift_graphic.jpg
concept, script, creative and film direction: Andrea Malanski direction of photography and film edit: Kristian Sickinger iPhone shots: Siri Sjögren styling: Siri Sjögren and Victoria Lagström makeup: Nell Grennard production: Emma Lennartzon, Isabel

concept, script, creative and film direction: Andrea Malanski
direction of photography and film edit: Kristian Sickinger
iPhone shots: Siri Sjögren
styling: Siri Sjögren and Victoria Lagström
makeup: Nell Grennard
production: Emma Lennartzon, Isabell Ejdeholm and Jenny Shaub
filmed in Stockholm in October 2020

ad for Vogue and Harper Bazaar
the screenwriters: YouTube star Amelia Gething, co-founder of Hobnob Journal Fanny Ekstrand and full-time screenwriter and producer Farima Karimi
International artist Shira Barzilay, also known as social media sensation Koketit , is best know for her abstract line drawings with a sensual feminine twist. Shira adorns the images which inspire her daily with her own signature strokes. For t
The campaign shoot was a collaboration with the photographer Felicia Massala, who was also one of the campaign models. Dolfin Kibumbi and Mathilda Högberg completed the model trio.

I am a creative director passionate about crafting innovative concepts and leading creative talents.