As part of a broader shift in NA-KD’s brand strategy, we expanded creative collaborations beyond traditional fashion influencers to include women working across art, culture and other disciplines. For the launch of a new sub-brand, we partnered with visual artist Shira Barzilay, known as Koketit, who brought her signature line drawings to a campaign in which she was both the artist and the face of the collection.
NA-KD x KOKETIT
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Rather than featuring the artist solely as a collaborator, the campaign placed her creative expression at its centre. Shira illustrated her own portraits, combining fashion photography with her distinctive visual language. The concept was translated into digital campaign assets, including landing pages, social content and motion graphics, across two product drops. The collaboration preceded some of her later partnerships with major international fashion brands, including Zara.
landing page drop 1
mobile landing page drop 1
Instagram stories drop 1
Instagram stories drop 2
landing page drop 2
Concept — Andrea Malanski, Jeanette Olsson
Campaign Creative Direction — Andrea Malanski
Photoshoot & Artwork Creative Direction — Shira Barzilay
Remote Photoshoot Art Direction — Gabriella Bianchini
Photography — Ella Uzan
Styling — Haya Vider
Web Design — Andrea Malanski
Copywriting — Jeanette Olsson
Motion Design & Video Editing — Amanda Odina
Artist & Campaign Talent — Shira Barzilay (Koketit)
Brand — NA-KD
Brand Strategy · Artist Collaboration · Creative Direction